Mi (electronic) marca yo

El artículo lo trae Knowledge@Wharton y refiere a la posibilidad que todos tienen hoy de publicitarse (y construir su marca yo) por medio de las online redes sociales (Facebook, LinkedIn, MySpace, etc.) ¿Por qué haría uno algo así? Por supuesto para mejor vender el producto-marca-yo: empleo, negocios, socios, otros

Extracto 1, un primer propósito:

"According to Jonah Berger, Wharton marketing professor, using social networking sites or a new media endeavor such as blogging can be especially useful for workers looking to reshape their career into a new kind of profile. "People will begin to see you in that role," Berger says. "By creating these links outside of your organization, you can change your meaning to [others]."..."

Extracto 2, un propósito de más largo aliento:

"While not dismissing the value of more traditional networking, many experts in the art of self-marketing agree that the rapid rise over the last five years of Internet-based social networking sites is a game-changer. Such sites allow like-minded people to forge connections, not just at lunch, but across the country or even overseas, leading to unprecedented opportunities for ambitious people to expand their list of contacts, generate business leads or even develop a new career..."