The Next Google Ads Market Innovation

A sustaining Innovation going forward. Nicholas G. Carr tell us about three new patent applications from Google:

"1 User Distributed Search Results

2 Facilitating manual user selection of one or more ads for insertion into a document to be made available to another user or users

3 Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads"

Because automatic Ads placement is not perfect, Google is going after human involvement so the advertiser can get a better performance. User generated Ads may we call this sort of involvement: it doesn't matter the g mail user (for example) doesn't create the Ad, just because he (or she) put it in a selected context the value of the Ad goes up. It seems all of us are going in a way or another to do some work for Google...

Nicholas Carr say us that in the filing of the third patent the rewards has been lighted "Such rewards, according to the filing, "might include one or more of (a) a monetary amount, (b) an enhanced reputation or reputation increase of [the user], and (c) a credit."

So, What exactly for you Google people does a "reputation increase" and "enhanced reputation" reward mean?