The Wii strategy

"Making the Wii cheaper and easier to play than its rivals attracts a broader range of new customers, including people who never bought a game machine before... With Wii, Nintendo has avoided one mistake it made with GameCube, which was competing with its wealthier rivals on expensive technology-driven performance. While Wii lacks the speed and graphics of PlayStation 3 and Xbox 360, Wii sets itself apart with novel ideas like its wireless motion-sensor controller that gets game players off the couch and jumping around..."

Innovación vía New Market Disruption diría Clayton Christensen

Aquí el artículo completo en The NYT