E-commerce innovation from Estonia

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"Fits.me is a virtual fitting room for online clothing retailers. It has brought together competences from diverse fields ranging from apparel design and anthropometrics to IT, robotics and engineering.

Technology has been developed by:

Tartu Universtity – Laboratory of Intelligent Materials and Systems (Estonia)
Tallinn Technical University – Centre of Biorobotics (Estonia)
Human Solutions GmbH – the leading provider of anthropometrical data (Germany)
The company is backed by venture capital, and has won various awards.

Lack of a fitting room is the biggest problem for apparel eCommerce. Fits.me is helping clothing retailers increase the sales, and decrease costs associated with returns.

The company is led by Heikki Haldre (CEO) and Paul Pällin (CTO), bringing extensive experience of ecommerce, apparel retail, and technological innovation.

The technical development is led by Alvo Aabloo, PhD, heading the Intelligent Materials and Systems Laboratory of Institute of Technology, University of Tartu, and Maarja Kruusmaa, PhD, heading the Center of Biorobotics at Tallinn University of Technology, Estonia."