P&G innovation: Connect + Develop

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Extracto:

"Swiffer Duster. Olay Regenerist. Pringles Stixx. Mr. Clean Eraser. The Pulsonic Toothbrush. What does such a diverse group of brands have in common? Market success, absolutely. But, also, each is a P&G product grown out of a partnership with someone outside the Company.

Seem odd? Perhaps at first. But a closer look shows an innovative strategy on how to approach innovation.

A strategy focused on delivering more superior products, faster. And with maximum chances for success and optimal use of key resources. We call it Connect+Develop. The objective is to discover key innovations outside the Company and bring them inside—to either advance, enhance or expand current projects and strategies.

It works by building the kinds of partnerships that enable good innovation to flourish."